The non-verbals are such a crucial part of how we communicate, whether waiting for a flight or on a business call. In her article titled “Listen With Your Eyes,” Susan M. Heathfield wrote, “One study at UCLA indicated that up to 93 percent of communication effectiveness is determined by nonverbal cues. Another study indicated that the impact of a performance was determined 7 percent by the words used, 38 percent by voice quality, and 55 percent by the nonverbal communication.”
This is one of the reasons I love video conferencing -- just being able to see the person you are talking to is a huge advantage in understanding their real desires and intentions
Video conferencing is changing the way people communicate – it is the new best practice with nearly limitless potential applications: .
Advising on emergency heart surgery, saying hello to the kids while on a business trip, meeting face-to-face with salespeople without pulling them out of the field, and on and on... The real question is, " What is the best application for my company"?
By the time most buyers are ready to make a decision, they usually have pretty well-defined objectives, whether it is to save money by reducing travel, to make remote offices feel less remote, or to add a level of professionalism and polish to their business communications.
Working with that business goal in mind, here are a few questions that have been helpful for me in figuring out what to buy:
- 1. What specific problem(s) are you hoping to solve with video conferencing?
- 2. How will your organization change once the solution is live?
- 3. How will you measure the success of the implementation?
There is much to gain from implementing a video conferencing solution, but be warned: you may lose a lot of people-watching time at the airport.
